Your ecommerceProfitassistant.
Try the Profitably finance OS free for 14 days, and we'll send you a deep-dive report on where your business is losing money.
Automatesyourfinances.
Every order, ad, fee and bank transaction flows into a live P&L and cash forecast, sorted and updated all day. No spreadsheets to keep up.
- Net profit
- $50.4K
- This month
- Cash in bank
- $312K
- 3 accounts
- Lowest cash
- $66K
- Week 7
- Orders and fees syncedShopify and Amazon, every 30 minutes2 min ago
- Ad spend pulled inMeta, Google Ads and TikTok1 hr ago
- Bank transactions categorised46 new today, with read-only accessToday
- P&L updatedBy product, channel and country4 min ago
- Cash forecast updated13 weeks ahead, from your bank and bills4 min ago
- Alert sent to SlackGermany ad cost per order up 18% this week9:02am
Buildsyourforecast.
A financial model built from your full trading history, with ad spend and new customer targets for every month ahead. Every dashboard shows how you're tracking against it.
| Metric | Plan | Actual |
|---|---|---|
| Revenue | $164K | $171K |
| Ad spend | $48.0K | $52.0K |
| New customers | 2,150 | 2,040 |
| Cost per new customer | $22.33 | $25.49 |
| Net profit | $47.0K | $50.4K |
Profit is ahead, but new customers cost $3 more than planned. Change a target and the whole plan updates.
Managesyourcashflow.
A 13-week cash forecast that updates as money moves. See a shortfall weeks before it happens and move payments to stay clear of it.
- Week 1: $298K
- Week 2: $276K
- Week 3: $251K
- Week 4: $271K
- Week 5: $214K
- Week 6: $158K
- Week 7: $66K
- Week 8: $118K
- Week 9: $165K
- Week 10: $212K
- Week 11: $112K
- Week 12: $149K
- Week 13: $187K
- Amazon payoutWeek 1+$42K
- VAT paymentWeek 6−$38K
- Payroll and Xero billsWeek 7−$61K
- Stock payment to supplierWeek 10−$150K
Built from your bank feed, Xero bills and invoices, stock orders and VAT. Move a payment and see the effect straight away.
Answersanything.
Ask about your numbers in plain English, right down to your bank transactions. Get the answer, the chart and the reason.
Profitably AI
Why did profit drop last week?
Net profit fell $8.2K, or 14%, and three quarters of that is Meta in the UK. UK ad spend rose 32% but UK sales stayed flat, so each new customer there cost you $52 instead of $39.
- Last weekNet profit$58.6K
- Meta ads, UKSpend up 32%−$6.1K
- RefundsFaulty batch−$1.2K
- Amazon feesPeak storage−$0.9K
- This weekNet profit$50.4K
Bars start at $40K
Acts withyourapproval.
It can update your costs, plans and cash forecast. Every change shows you the before and after first, and nothing saves until you say yes.
Profitably AI
Move the $150K stock payment from week 4 to week 10.
Here's the change. Your lowest balance goes from −$84K to +$66K, so you stay out of your overdraft. Approve it and I'll update your cash forecast.
| Item | Before | After |
|---|---|---|
| $150K stock payment | Week 4 | Week 10 |
| Week 4 balance | $121K | $271K |
| Week 7 balance | −$84K | $66K |
Has its owninbox.
Your agent gets a name and its own email address. Email it a question or CC it on a thread, and it replies with the numbers.
Profitably AI
Hi Maya, can you send me last week's profit by brand before my 9am?
Morning. Net profit was $50.4K, down 14%, almost all from Meta in the UK. By brand:
| Glow Skincare | $36.9K | −16% |
|---|---|---|
| Glow Men | $15.8K | −9% |
| Unattributed | −$2.3K |
Want this in your inbox every Monday?
Lives inSlack andClaude.
Ask it in any Slack channel, get an alert the moment a number slips, and connect it to Claude to build reports from your data there.
Profitably AI
- Slack · #finance · alertHeads up: what you pay for a new customer on Meta in the UK is up 18% today.
- Slack · ask in any channel@Maya which country made the most profit last month?The US: $71K, a 17% margin. The UK was next at $24K.
- Slack · #ops@Maya what did we spend on software last month?$4,820, from your bank feed. Shopify apps were $1,960 of it.
- Claude · Profitably connectedBuild me a PDF of Q3 profit by brand for the board.Done. Your Q3 board report is ready to download.
Learns yourbusiness.
It remembers how your business works, picks up the way you like things done, and reviews its own work every Sunday.
Profitably AI
Remembers
- Q4 brings in 41% of the year's revenue
- The Gift Bundle is a loss leader on purpose
- Wholesale orders stay out of your DTC numbers
Skills it has learned
- Monday board summary, your format
- How you split Amazon fees between brands
Weekly review
- Reviews its own week every Sunday and sharpens what it knows
Knows yourprofitby country.
Profit after ads, fees, shipping and stock, for every country you sell in. Spot the markets losing you money in seconds.
| Country | Revenue | Ads | Profit | Margin |
|---|---|---|---|---|
| USUnited States | $412K | $96K | $71K | 17% |
| GBUnited Kingdom | $186K | $52K | $24K | 13% |
| DEGermany | $94K | $31K | $6K | 6% |
| CACanada | $41K | $12K | $5K | 12% |
| AUAustralia | $58K | $27K | −$4K | −7% |
Australia is losing $4K a month on $27K of ads. In Profitably, open any country for its full P&L.
Connects toeverything.
Shopify, Amazon, Xero, Meta, Google Ads, TikTok, your 3PL and read-only access to your bank. Around 50 integrations, each connected in a few minutes.
- Amazon
- Google Ads
- Meta
- Snapchat
- TikTok
- Bank of America
- Chase
- HSBC
- Revolut
Keeps yourdata clean.
It loads your cost spreadsheets as they are, maps your Xero accounts, sorts every bank transaction and links new ad campaigns each night. You only check what it isn't sure about.
Profitably AI
- Bank transactions categorisedSoftware, payroll, marketing and 12 more categories1,284
- Xero accounts mappedEvery account sorted into the right line of your P&L212
- Ad campaigns linked to brandsNew campaigns picked up every night86
- Product costs imported from a spreadsheetMessy headers and merged cells handled412
- Offline bank account updatedClosing balance read straight from a PDF statement$48,210
- Waiting for you to check9
Sends yourfree reporton day 10.
Every trial comes with a free report from our finance analysts. They use AI to go through your connected data, check every finding by hand, and send you a PDF and Google Sheet to keep.
- Profit Leak ReportWhere your business is losing money, and how to stop it$178K a year saved in our example
- Ad Spend Ceiling ReportThe most you can pay for a new customer and still profit$96K a year of wasted ad spend moved in our example
- SKU Kill ListWhich products make you money, and which lose it$59.3K a year more profit in our example
- 13-Week Cash ForecastYour bank balance 13 weeks ahead, so you never run shortA shortfall spotted 7 weeks early in our example
- Pre-Black Friday ForecastWhat Black Friday will make you, and how to plan for profit$44K more weekend profit in our example
14 days free. Your report on day 10. Cancel anytime.
Get my FREE profit reportFrequently asked questions
The whole platform, set up for you. Connect your store and within 24 hours you can see your real profit after every cost, by product, channel and country, plus your cash and a forecast. On day 10 our analysts send you a deep-dive report on where your business is losing money, as a PDF and Google Sheet you keep. See an example Profit Leak Report.