Profitably is web-based planning and analysis software for startups and small businesses because Excel can be a real nightmare and you’ve got work to do.

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Profitably helps you plan for the customers you want, measure how you’re performing, and then execute. Today, most startups and small businesses do this work in a spreadsheet, which is a broken, time-consuming process that saps energy and focus. Profitably is a refreshing answer, and you can get started for free in minutes.

Profitably’s web-based software connects securely to business applications like Intuit’s QuickBooks to provide insight to the ~6M small businesses in North America. CFOs, bookkeepers, and business owners alike use Profitably to understand customer profitability, manage cash flow, and plan for future growth…all in real time.

Handcrafted in New York City

The Profitably team is situated in the Flatiron District of Manhattan, and that’s where the magic happens. New York is in the midst of a tech renaissance, and we are excited to be a part of it. Our offices are in the new and much-discussed co-working space General Assembly. Next time you’re in the neighborhood be sure to drop by!

The company

Founded in March of 2010 by Adam Neary and Francis Hwang, Profitably is leading the creation of the Finance Automation category of Software-as-a-Service applications.

For more information, or to get started today, please visit http://profitably.com and follow us on Twitter@profitably.