# BeProfit vs Profitably

> BeProfit tracks order profit. Profitably runs the whole finance picture: Xero, your bank, forecasts, analysts and 50+ integrations. Compared.

BeProfit tracks what each order made. Profitably gives you the whole finance picture: Xero overheads, bank balances, a cash forecast, and analysts who set it all up for you.

## 3x cheaper than BeProfit

Profitably: $79/mo. BeProfit: $249/mo. At 5,000 orders a month: BeProfit's plans below Plus stop at 1,700 orders and one store. Published pricing, checked November 2026. Profitably's price includes every feature and integration.

## At a glance

| | Profitably | BeProfit |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Order profit in one dashboard. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Small Shopify-first stores. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | From $49/month for 450 orders. More than one store needs the $249 plan. |

## Side by side

| Feature | Profitably | BeProfit |
| --- | --- | --- |
| Profit on every order and product | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Profit report with costs you add yourself |
| Repeat customers and lifetime value | Yes | Partly: Only on the $149 plan and up |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Yes |
| WooCommerce and eBay | Yes | Partly: WooCommerce and Wix |
| Several stores and brands in one account | Yes | Partly: Only on the $249 plan |
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| What the price is based on | Orders per month | Monthly orders |
| Starting price | Free up to 100 orders, then $79/month | $49/month for 450 orders |
| Price at 5,000 orders a month | $79/month, everything included | $249/month (its Plus plan) |
| Free trial | 14 days | 14 days |

BeProfit details checked against its public website in November 2026. Sources: [BeProfit pricing](https://beprofit.co/pricing/), [expenses and revenue](https://beprofit.co/expenses-revenue/), [Shopify App Store listing](https://apps.shopify.com/beprofit-profit-tracker). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Order profit is where Profitably starts, not where it stops. Accounting, cash and planning are all included.

- **Accounting, bank and cash.** Xero overheads, read-only bank balances and a 13-week cash forecast sit beside order profit.
- **Forecasts and plans.** A budget and forecast, checked against what actually happened, show whether this month is on track, not just what last month made.
- **Every store on every plan.** Every plan covers all your stores and brands with unlimited users, and reports profit by country in five currencies.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **Finance analysts who set it up.** Our analysts load your costs and send a free report on where the business is losing money, inside your trial.

## Profitably and BeProfit questions

### Who owns BeProfit?

BeProfit was acquired by Viably, an ecommerce banking company, in October 2024. Some app directories now list it as Viably Profit Analytics.

### How does pricing compare?

BeProfit's plans below Plus stop at 1,700 orders a month and one store, so a brand doing 5,000 orders pays $249/month. Profitably costs $79/month for up to 5,000 orders across every store. Compare plans on our [pricing page.](https://profitably.com/pricing)

### Does BeProfit connect to my accounting software?

We could not find a native Xero or QuickBooks connection in BeProfit's documentation. Profitably connects Xero, so your booked overheads sit in the same P&L as order profit.

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.