# Finaloop vs Profitably

> Finaloop asks you to replace your ledger and bookkeeper. Profitably works with the Xero books you already keep, for daily profit, cash and planning.

Finaloop asks you to replace your ledger and your bookkeeper. Profitably works with the Xero books you already keep, and turns them into daily profit, cash and forecasts.

## 3x cheaper than Finaloop

Profitably: $79/mo. Finaloop: $245/mo. Finaloop's Starter plan for brands under $1M in revenue; larger brands are quoted higher. Profitably at 5,000 orders a month. Published pricing, checked November 2026.

## At a glance

| | Profitably | Finaloop |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Outsourced bookkeeping. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | US brands that want to hand off their books. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | From $245/month under $1M revenue. Larger brands are quoted. |

## Side by side

| Feature | Profitably | Finaloop |
| --- | --- | --- |
| Profit by sales channel, after ad spend | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Yes: From its own books |
| Connects to your accounting software | Yes: Xero | No: Replaces your accounting software |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | Yes |
| Budget and forecast, checked against actuals | Yes | Partly: Forecasting costs extra |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Yes |
| Set up for you | Yes: We load your cost spreadsheets | Yes: Includes catching up your past books |
| Finance experts on your account | Yes: Free profit report in your trial | Yes: Accountants included |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: AI for bookkeeping and profit questions |
| What the price is based on | Orders per month | Yearly revenue and how complex your books are |
| Starting price | Free up to 100 orders, then $79/month | $245/month under $1M revenue |
| Price at 5,000 orders a month | $79/month, everything included | $245/month under $1M revenue |
| Free trial | 14 days | 14 days |

Finaloop details checked against its public website in November 2026. Sources: [Finaloop pricing](https://www.finaloop.com/pricing), [accounting product](https://www.finaloop.com/product/accounting), [getting started FAQ](https://help.finaloop.com/en/articles/9545957-getting-started-faqs). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Keep your accountant and your Xero. Profitably adds the daily decisions a bookkeeping service doesn't give you.

- **Keep your accountant and Xero.** Profitably adds to the Xero setup you and your accountant already use. Nothing moves.
- **Marketing in the P&L.** Profit after ad spend, by product, channel and country, from every major ad platform.
- **Forecasts included.** A 13-week cash forecast and a budget checked against actuals are on every plan, not add-ons.
- **Built for brands selling abroad.** Amazon in North America and Europe and reporting in USD, GBP, EUR, CAD or AUD, for brands selling beyond the US.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.

## Profitably and Finaloop questions

### What is the difference between Finaloop and Profitably?

Finaloop is a bookkeeping service: it keeps your books for you. Profitably is your finance platform: it sits on top of the Xero books you already have and turns them, with your store, ad and bank data, into daily profit, cash and forecasts.

### We already use Xero and an accountant. Which fits?

Profitably. It works alongside Xero, so you and your accountant see the same numbers and nothing moves. Finaloop is designed to replace Xero or QuickBooks with its own ledger.

### How does pricing compare?

Finaloop's Starter plan is $245/month for brands under $1M in revenue, and larger brands are quoted. Profitably is free to 100 orders a month, then from $79/month by orders. Compare plans on our [pricing page.](https://profitably.com/pricing)

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.