# Lifetimely vs Profitably

> Lifetimely, by AMP, is built around customer lifetime value. Profitably runs the whole P&L and your cash, with Amazon included. Compared.

Lifetimely tells you what a customer is worth. Profitably tells you what the whole business keeps, across every channel, and how much cash is in the bank.

## Over 4x cheaper than Lifetimely

Profitably: $79/mo. Lifetimely: $374/mo. At 5,000 orders a month with Amazon: Lifetimely's $299 plan plus its $75/month Amazon add-on. Published pricing, checked November 2026. Profitably's price includes every feature and integration.

## At a glance

| | Profitably | Lifetimely |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Customer lifetime value and cohort reports. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Shopify brands focused on repeat customers. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | Free plan, then by monthly orders. Amazon costs extra. |

## Side by side

| Feature | Profitably | Lifetimely |
| --- | --- | --- |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Yes: Daily profit report with running costs |
| Repeat customers and lifetime value | Yes | Yes |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Connects to your accounting software | Yes: Xero | Partly: QuickBooks expenses only, no Xero |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | Partly: Sales forecast only |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Partly: Costs $75/month extra |
| Subscription apps | Yes: Recharge, Skio and Juo | Partly: Recharge only |
| Warehouse and shipping costs (3PLs) | Yes: ShipBob, Mintsoft, Peoplevox | Yes |
| Reports in your currency | Yes: USD, GBP, EUR, CAD or AUD | Partly: Shown in your store's currency only |
| Several stores and brands in one account | Yes | Yes |
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: Profit Agent, works in Claude and ChatGPT |
| What the price is based on | Orders per month | Monthly orders |
| Price at 5,000 orders a month | $79/month, everything included | $374/month with Amazon |
| Free trial | 14 days | 14 days |

Lifetimely details checked against its public website in November 2026. Sources: [AMP pricing](https://useamp.com/pricing/), [pricing policy](https://help.useamp.com/article/689-pricing-policy), [integrations](https://useamp.com/products/analytics/integrations), [Shopify App Store listing](https://apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Customer value is one number. Profitably gives you the rest: the full P&L, your Xero books, your cash and a forecast, with Amazon included.

- **Cash, not just profit.** Read-only bank balances and a 13-week cash forecast show when you can fund stock or more ad spend.
- **Your Xero books in the P&L.** Profitably connects Xero, so the overheads your accountant books land in the same P&L as orders and ad spend.
- **Amazon included, by country.** Amazon in North America and Europe, WooCommerce and eBay are included on every plan, and profit splits by country in five currencies.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **Finance analysts who set it up.** Our analysts load your costs, build your forecast and send a free report on where the business is losing money, inside your trial.

## Profitably and Lifetimely questions

### Is Lifetimely the same as AMP?

Lifetimely was acquired by AMP, and its marketing now lives on useamp.com. The Shopify app is listed as Lifetimely Profit Analytics.

### How does pricing compare?

At 5,000 orders a month, Lifetimely costs $299/month, plus $75/month to add Amazon: $374 in total. Profitably costs $79/month for the same volume, with Amazon and every other integration included. Compare plans on our [pricing page.](https://profitably.com/pricing)

### Does Profitably do LTV and cohorts?

Yes. Cohorts and lifetime value are built in, next to the full P&L, so you see what a customer is worth and what the business keeps in the same place.

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.