# Polar Analytics vs Profitably

> Polar Analytics is marketing analytics priced on your yearly sales. Profitably is a finance OS with Xero, bank and cash forecasting, from $79/month. Compared.

Polar Analytics unifies your data for marketing reports. Profitably turns it into a full P&L, your bank balance and a cash forecast, with analysts who set it up for you.

## Over 9x cheaper than Polar

Profitably: $79/mo. Polar Analytics: $750/mo. Polar's Core plan for brands under $5M in yearly sales, against Profitably at 5,000 orders a month. Published pricing, checked November 2026. Profitably's price includes every feature and integration.

## At a glance

| | Profitably | Polar Analytics |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Marketing analytics and dashboards. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Data teams at growing online brands. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | Priced on your yearly sales. Its Core plan is $750/month for brands under $5M. |

## Side by side

| Feature | Profitably | Polar Analytics |
| --- | --- | --- |
| Profit on every order and product | Yes | Yes |
| Repeat customers and lifetime value | Yes | Yes |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Connects to your accounting software | Yes: Xero | Partly: QuickBooks |
| Budget and forecast, checked against actuals | Yes | Partly: Goals and stock forecasts only |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Yes |
| Reports in your currency | Yes: USD, GBP, EUR, CAD or AUD | Yes |
| Several stores and brands in one account | Yes | Yes |
| Set up for you | Yes: We load your cost spreadsheets | Yes: Onboarding team |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: Ask Polar, works in Claude |
| What the price is based on | Orders per month | Your yearly sales |
| Starting price | Free up to 100 orders, then $79/month | From $750/month |
| Price at 5,000 orders a month | $79/month, everything included | $750/month for brands under $5M in sales |

Polar Analytics details checked against its public website in November 2026. Sources: [Polar terms](https://www.polaranalytics.com/policy), [connectors](https://www.polaranalytics.com/connectors), [Amazon integration](https://www.polaranalytics.com/integrations/amazon-seller-central), [Shopify App Store listing](https://apps.shopify.com/polar-analytics). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Cash, overheads and next quarter's plan decide where a brand goes. Polar leaves them to other tools. Profitably puts them in one place.

- **Your Xero books in the P&L.** Profitably connects Xero, so rent, payroll and software land in the same P&L as orders and ad spend.
- **Bank balances and cash forecast.** Read-only bank balances and a 13-week cash forecast show what you can afford to spend.
- **Financial model included.** A budget and forecast, checked against actuals, are included on every plan, with no add-ons to buy.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **A fraction of the price.** Plans start free and run from $79/month by orders, against Polar's $750/month entry plan.

## Profitably and Polar Analytics questions

### How does pricing compare?

Polar's terms put its Core plan at $750/month for brands under $5M in yearly sales, rising as you grow, with add-ons priced separately. Profitably is free to 100 orders a month, then from $79/month by orders, with everything included. Compare plans on our [pricing page.](https://profitably.com/pricing)

### What is the main difference?

Polar is a marketing data platform. Profitably is your finance platform: a full P&L with your Xero books, bank balances, a cash forecast and finance analysts who set it up.

### Do I need a data team to use Profitably?

No. You connect your store, ad accounts, Xero and bank in a few clicks, and our finance experts set it up with you and send a free profit report during your trial.

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.