# Sellerboard vs Profitably

> Sellerboard tracks Amazon profit. Profitably runs the whole business: Shopify, every ad platform, Xero, your bank and a cash forecast in one P&L.

Sellerboard tracks your Amazon profit. Profitably runs your whole business: Amazon and Shopify in one P&L, every ad platform, your Xero books, your bank and a cash forecast.

## Sellerboard tracks Amazon. Profitably runs the business.

Profitably: 1 plan. Sellerboard: 2 apps. One Profitably plan adds what Sellerboard leaves out: Meta, Google and TikTok ads, Xero, your bank, WooCommerce, and finance analysts who set it up. $79/month covers 5,000 orders across all of it.

## At a glance

| | Profitably | Sellerboard |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Amazon profit tracking. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Sellers who only sell on Amazon. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | From $19/month per app. Amazon and Shopify are billed separately. |

## Side by side

| Feature | Profitably | Sellerboard |
| --- | --- | --- |
| Profit on every order and product | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Amazon profit report with costs you add |
| Repeat customers and lifetime value | Yes | Partly: Basic lifetime value report |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Partly: Amazon and Walmart ads only |
| Connects to your accounting software | Yes: Xero | Partly: QuickBooks only, no Xero |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No: No bank connection |
| Cash flow forecast | Yes: 13 weeks ahead | Partly: Cash view of stock and VAT only |
| Shopify | Yes | Partly: Separate app, billed separately |
| Amazon | Yes: North America and Europe | Yes |
| WooCommerce and eBay | Yes | Partly: eBay and Walmart, no WooCommerce |
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| What the price is based on | Orders per month | Orders per month, per app |
| Starting price | Free up to 100 orders, then $79/month | $19/month for 3,000 orders |
| Free trial | 14 days | 1 month |

Sellerboard details checked against its public website in November 2026. Sources: [Sellerboard](https://sellerboard.com/en), [PPC](https://sellerboard.com/en/ppc), [Shopify app listing](https://apps.shopify.com/sellerboard-profit-ltv-customer-lifetime-value-analytics), [pricing](https://sellerboard.com/en/pricing), [FAQ](https://sellerboard.com/faq). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Sellerboard stops at Amazon profit. Profitably covers every channel, every ad platform, your books, your bank and your cash, in one plan.

- **Amazon and Shopify in one P&L.** Shopify, Amazon, WooCommerce and eBay orders, fees and ad spend in one P&L, split by channel and country. No second app to pay for.
- **Every ad platform, not just Amazon.** Meta, Google, TikTok and every other major ad platform sit beside Amazon Ads. Sellerboard reads Amazon and Walmart ads only.
- **Your books, your bank, your cash.** Xero overheads, live bank balances and a 13-week cash forecast sit beside marketplace profit. Sellerboard has no Xero sync and no bank connection.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **Finance analysts who set it up.** Sellerboard is self-serve. Our analysts load your costs, check the numbers with you and send a free report on where the business is losing money.

## Profitably and Sellerboard questions

### Does Sellerboard track Meta, Google and TikTok ads?

No. Sellerboard reads ad spend from Amazon and Walmart only. Profitably reads Meta, Google, TikTok and every other major ad platform, so your P&L counts all of your marketing, not just your marketplace ads.

### We sell on Shopify and Amazon. Which fits?

Profitably. Sellerboard's Shopify support is a separate app with its own pricing. Profitably puts Shopify and Amazon orders, fees and ad spend in one P&L, split by channel and country.

### Does Sellerboard connect to Xero or my bank?

Sellerboard's own FAQ lists QuickBooks only, and it can't connect to your bank. Profitably connects Xero and your bank, so your overheads and real cash balance sit in the same P&L as your marketplace profit.

### How does pricing compare?

Sellerboard sells Amazon and Shopify as separate apps, each priced by orders. Profitably covers Amazon, Shopify, every ad platform, Xero, your bank, forecasting and finance analysts in one plan, from $79/month. Compare plans on our [pricing page.](https://profitably.com/pricing)

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.