# Triple Whale vs Profitably

> Triple Whale stops at the ad. Profitably runs the whole P&L and your cash, with Xero, your bank and 50+ integrations. Features and pricing compared.

Triple Whale tells you which ad got the sale. Profitably tells you what the business actually kept after every cost, and how much cash you'll have next quarter.

## Nearly 3x cheaper than Triple Whale

Profitably: $79/mo. Triple Whale: $219+/mo. Triple Whale's cheapest paid plan, from $219/month on a 12-month contract and rising with your sales, against Profitably at 5,000 orders a month. Published pricing, checked November 2026.

## At a glance

| | Profitably | Triple Whale |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Tracking which ads bring in sales. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Media buyers deciding where the next ad dollar goes. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | Free plan, then paid plans priced on your yearly sales, with a 12-month contract. |

## Side by side

| Feature | Profitably | Triple Whale |
| --- | --- | --- |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Only counts overheads you type in by hand |
| Repeat customers and lifetime value | Yes | Yes |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Connects to your accounting software | Yes: Xero | No: Doesn't connect to Xero or QuickBooks |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | Partly: Sales forecasts only |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Yes |
| WooCommerce and eBay | Yes | Partly: WooCommerce and BigCommerce |
| Several stores and brands in one account | Yes | Yes |
| Set up for you | Yes: We load your cost spreadsheets | Partly: You set it up. Help only on Enterprise |
| Finance experts on your account | Yes: Free profit report in your trial | No: Support team, no finance experts |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: Moby AI, charged by usage |
| What the price is based on | Orders per month | Your yearly sales |
| Starting price | Free up to 100 orders, then $79/month | Free plan. Paid plans need a 12-month contract |
| Price at 5,000 orders a month | $79/month, everything included | From $219/month, 12-month contract |

Triple Whale details checked against its public website in November 2026. Sources: [Triple Whale pricing](https://www.triplewhale.com/pricing), [plans explained](https://kb.triplewhale.com/en/articles/16046642-understanding-triple-whale-plans-foundation-automate-and-enterprise), [profit and expenses](https://kb.triplewhale.com/en/articles/6119764-input-your-expenses-track-profitability), [integrations](https://www.triplewhale.com/our-integrations), [Shopify App Store listing](https://apps.shopify.com/triplewhale-1). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

Triple Whale answers a marketing question. Profitably answers the ones that decide whether the business grows: what you kept, what cash is coming and what you can afford.

- **A full P&L, not a profit dashboard.** Profitably connects Xero, so rent, payroll and software sit in the same P&L as orders and ad spend, by product, channel and country.
- **Cash as well as profit.** Read-only bank connections show today's balance, and a 13-week cash forecast shows when you can fund stock or more ad spend.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **Finance analysts who set it up.** Our analysts connect your data, load your cost spreadsheets and send a free report on where the business is losing money, all inside your trial.
- **Priced by orders, billed monthly.** Plans run from $79/month by order volume, paid monthly or yearly, with every feature and unlimited users on every plan. No 12-month lock-in.

## Profitably and Triple Whale questions

### Is Profitably an ad tracking tool like Triple Whale?

No. Triple Whale tracks which ad got each sale. Profitably is your finance platform: it takes your ad spend from every ad platform and shows what the business actually made after every cost, plus your cash and a 13-week forecast.

### Do I need to install anything on my store?

No. You connect Shopify, Amazon, your ad accounts, Xero and your bank in a few clicks. Nothing is added to your website.

### Why would the profit numbers differ?

Triple Whale's profit figure leaves out any overhead you haven't typed in yourself. Profitably starts from the same orders, adds the overheads already in Xero, and splits the result by product, channel and country, so it matches your books.

### How does pricing compare?

Triple Whale's paid plans start at $219/month on a 12-month contract and go up as your sales grow. Profitably costs $79/month for up to 5,000 orders, paid monthly or yearly, with every feature included. Compare plans on our [pricing page.](https://profitably.com/pricing)

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.