# TrueProfit vs Profitably

> TrueProfit stops at the Shopify order. Profitably adds Amazon, Xero, your bank, a cash forecast and 50+ integrations. Features and pricing compared.

TrueProfit shows what a Shopify order made. Profitably shows what the whole business made across Shopify and Amazon, after your Xero overheads, plus the cash in the bank.

## Nearly 4x cheaper than TrueProfit

Profitably: $79/mo. TrueProfit: $305/mo. At 5,000 orders a month: TrueProfit's $200 Enterprise plan plus $0.07 for each order over 3,500. Published pricing, checked November 2026. Profitably's price includes every feature and integration.

## At a glance

| | Profitably | TrueProfit |
| --- | --- | --- |
| Best at | One live P&L and cash view across every store, ad platform, Xero and your bank. | Order profit for a single Shopify store. |
| Built for | Shopify and Amazon brands that want finance, not just reporting. | Small Shopify stores and dropshippers. |
| Pricing | Free to 100 orders a month, then from $79/month by order volume. | From $35/month for 300 orders per store, plus a fee for every extra order. |

## Side by side

| Feature | Profitably | TrueProfit |
| --- | --- | --- |
| Profit on every order and product | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Profit report with costs you add yourself |
| Repeat customers and lifetime value | Yes | Yes |
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Connects to your accounting software | Yes: Xero | No |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | No |
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | No: Amazon support was dropped |
| WooCommerce and eBay | Yes | No: Shopify only |
| Reports in your currency | Yes: USD, GBP, EUR, CAD or AUD | Partly: Shown in your store's currency only |
| Several stores and brands in one account | Yes | Partly: Each store billed separately |
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Partly: Connects to ChatGPT and Claude |
| What the price is based on | Orders per month | Orders per store, plus fees for extra orders |
| Starting price | Free up to 100 orders, then $79/month | $35/month for 300 orders, per store |
| Price at 5,000 orders a month | $79/month, everything included | $305/month: $200 plan plus extra-order fees |
| Free trial | 14 days | 14 days |

TrueProfit details checked against its public website in November 2026. Sources: [TrueProfit pricing](https://trueprofit.io/pricing), [changelog](https://helpdesk.trueprofit.io/en/articles/11330293-changelog), [metric glossary](https://helpdesk.trueprofit.io/en/articles/11324705-dashboard-metric-glossary), [Shopify App Store listing](https://apps.shopify.com/trueprofit). If something here is out of date, email contact@profitably.com.

## Where Profitably wins

The moment you add a second store or channel, or need to plan cash, an order-profit app runs out. Profitably doesn't.

- **Every channel in one P&L.** Shopify, Amazon in North America and Europe, WooCommerce and eBay in one P&L, split by product, channel and country.
- **Accounting, bank and cash.** Xero overheads, read-only bank balances and a 13-week cash forecast sit beside order profit, so you can see when stock and ad spend can be funded.
- **50+ integrations, new ones in 3 days.** Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- **One subscription for every store.** One plan covers every connected store and brand, with unlimited users. No subscription per store, no extra-order fees.
- **Finance analysts who set it up.** Our analysts load your cost sheets, check the numbers with you and send a free report on where the business is losing money.

## Profitably and TrueProfit questions

### How does pricing compare?

At 5,000 orders a month, TrueProfit costs about $305/month: its $200 Enterprise plan plus $0.07 for every order over 3,500, per store. Profitably costs $79/month for up to 5,000 orders across every store, with Amazon, Xero, your bank and forecasting included. Compare plans on our [pricing page.](https://profitably.com/pricing)

### Does TrueProfit support Amazon?

TrueProfit's changelog says it dropped support for Amazon sellers, and Amazon now only shows up as an ad source. Profitably connects Amazon Seller Central in North America and Europe on every plan.

### Can I bring my costs over from TrueProfit?

Yes. Send us your product cost and expense spreadsheets as they are, and our analysts load them in and check them with you during your trial.

### Has anyone switched from TrueProfit?

Epetome replaced tools like TrueProfit with Profitably and saved $6,000 in software costs. See the report that found it in our [Profit Leak Report.](https://profitably.com/go/profit-leak)

[Get my free profit report](https://profitably.com/register). Every comparison: https://profitably.com/compare

## For AI agents

Profitably has a connector for Claude that lets an AI work from a merchant's own Profitably data: read the P&L and every metric, model forecasts and cash flow, configure costs and build reports, with every money change going live when the merchant approves it. Details: https://profitably.com/ai.md. Site guide: https://profitably.com/llms.txt.