Built formodels.
The connector is an MCP server with one command tool and a grammar a model learns from help, so Claude finds each command as it needs it.
helphelp finmodelhelp finmodel set
- One command toolEverything runs through
run_command, which takes commands likefinmodel forecast --model <id>. A second tool,preview_report, shows report pages as images. - Help at every level
helplists the command groups,help finmodellists their commands, andhelp finmodel setgives the exact flags. The model learns the whole surface as it goes. - Predictable repliesEvery command takes named flags, and every reply is a structured result with a machine-readable code, so the model always knows its next step.
Does thereal work.
Grouped by job. Each command reads or changes your own Profitably account, the same one you see on your dashboards.
Read the P&L and every metric
Starts each conversation with the business's currency, timezone, connected data and recent P&L, then runs read-only SQL over its own analytics: profit by brand, channel, country and product, marketing, cohorts, subscriptions, settlements and banking.
account biodata querydata sample
Explain where a number comes from
Shows what each table measures, what one row is and exactly how to total it, with live sample rows. Spots gaps worth filling, such as fixed costs to add or an Amazon channel to reconnect.
schema listschema describereport data-quality
Assign ad spend to brands
Lists campaigns, ad sets, ads and ad accounts ready to be assigned to a brand, ranked by spend, so every dollar lands on the right brand.
attribution unlinked
Model scenarios and the financial model
Reads each brand's real monthly baseline, builds a first 12-month model from the P&L, proposes driver changes such as AOV, nCPA and new orders, copies a model into a separate scenario, quotes the computed forecast and emails it as a branded Excel file.
finmodel historyfinmodel createfinmodel setfinmodel forecastscenario createfinmodel export
Plan cash flow
Quotes the computed cash forecast from the connected bank, from opening balance to the runway low point, and proposes moving, splitting, editing or adding payments.
cashflow forecastcashflow movecashflow splitcashflow addcashflow export
Configure costs
Reads and bulk-edits every Cost Configuration tab: fixed costs, product costs, shipping rates, per-order rules, gateway fees, order based COGS, variable costs, order exclusions, subscription and influencer costs, and supplier terms.
costs fixedcosts productcosts fulfilmentcosts order-cogscosts import-rows
Build dashboards and alerts
Builds and edits Custom Dashboards from the business's real metrics, and sets up Custom Metric Alerts after checking the metric's current level and replaying the rule over history.
dashboard librarydashboard createalert previewalert backtestalert create
Produce branded reports
Renders co-branded PDF reports, slide decks and one-page graphics from a template library, can show the pages in the chat before sending, and follows playbooks for board packs and investor updates.
report templatesreport generatereport graphicreport send
Numbers,notguesses.
Answers come from your own data and documented metric rules, and changes to your money wait for your approval.
- Your data onlyThe connection is locked to your business when you approve it. Every query is checked against its BigQuery plan before it runs, so it reads your business's data and yours alone.
- Queries that read, checked firstEvery query reads and leaves your data exactly as it is, and each one is sized and checked before it runs.
- A documented metric catalogMore than 50 analytics tables are documented with what one row means and exactly how to total it, and the agent reads that guide before its first query. The same rules travel with every answer: one currency per analysis, ratios taken as Profitably computed them, and brand costs attributed directly to the brand that spent them.
- Computed figures, quoted exactlyForecast and cash figures come straight from Profitably's own computed forecast, quoted exactly.
- Money changes wait for your approvalChanges to costs, the financial model and the cash flow forecast arrive as proposals with a before and after preview, and go live the moment you approve them in the chat.
- You stay in controlReports are emailed when you confirm them, and you manage the connection any time from your Profitably profile.
Connectit toClaude.
Three steps in Claude, then sign in with your Profitably account.
- 1In Claude, open Settings, then Connectors.
- 2Choose Add custom connector.
- 3Paste https://mcp.profitably.com/mcp, sign in with your Profitably account and approve the connection.
The connector comes with the Profitably AI add-on, free for the first month. It works in Claude on the web, in the desktop app and in Claude Code. The Claude MCP page inside Profitably shows your connector link. The same agent also runs inside Profitably, in the AI panel on every dashboard page, and in Slack, where it answers questions about your numbers.
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