TrueProfitvsProfitably.
TrueProfit shows what a Shopify order made. Profitably shows what the whole business made across Shopify and Amazon, after your Xero overheads, plus the cash in the bank.
Nearly 4x cheaper than TrueProfit
- Profitably
- $79/mo
- TrueProfit
- $305/mo
At 5,000 orders a month: TrueProfit's $200 Enterprise plan plus $0.07 for each order over 3,500. Published pricing, checked November 2026. Profitably's price includes every feature and integration.
Profitably
- Built for
- Shopify and Amazon brands that want finance, not just reporting.
- Best at
- One live P&L and cash view across every store, ad platform, Xero and your bank.
- Pricing
- Free to 100 orders a month, then from $79/month by order volume.
TrueProfit
- Built for
- Small Shopify stores and dropshippers.
- Best at
- Order profit for a single Shopify store.
- Pricing
- From $35/month for 300 orders per store, plus a fee for every extra order.
Side byside.
What each product covers, row by row. TrueProfit's side is checked against its own website.
| Feature | Profitably | TrueProfit |
|---|---|---|
| Profit | ||
| Profit on every order and product | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Profit report with costs you add yourself |
| Repeat customers and lifetime value | Yes | Yes |
| Marketing | ||
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Cash and planning | ||
| Connects to your accounting software | Yes: Xero | No |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | No |
| Data | ||
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | No: Amazon support was dropped |
| WooCommerce and eBay | Yes | No: Shopify only |
| Reports in your currency | Yes: USD, GBP, EUR, CAD or AUD | Partly: Shown in your store's currency only |
| Several stores and brands in one account | Yes | Partly: Each store billed separately |
| Service and AI | ||
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Partly: Connects to ChatGPT and Claude |
| Pricing | ||
| What the price is based on | Orders per month | Orders per store, plus fees for extra orders |
| Starting price | Free up to 100 orders, then $79/month | $35/month for 300 orders, per store |
| Price at 5,000 orders a month | $79/month, everything included | $305/month: $200 plan plus extra-order fees |
| Free trial | 14 days | 14 days |
TrueProfit details checked against its public website in November 2026. Features and prices change. If something here is out of date, email contact@profitably.com and we will correct it.
Sources: TrueProfit pricing, changelog, metric glossary, Shopify App Store listing. Product names are trademarks of their respective owners.
WhereProfitablywins.
The moment you add a second store or channel, or need to plan cash, an order-profit app runs out. Profitably doesn't.
- 01
Every channel in one P&L
Shopify, Amazon in North America and Europe, WooCommerce and eBay in one P&L, split by product, channel and country.
- 02
Accounting, bank and cash
Xero overheads, read-only bank balances and a 13-week cash forecast sit beside order profit, so you can see when stock and ad spend can be funded.
- 03
50+ integrations, new ones in 3 days
Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- 04
One subscription for every store
One plan covers every connected store and brand, with unlimited users. No subscription per store, no extra-order fees.
- 05
Finance analysts who set it up
Our analysts load your cost sheets, check the numbers with you and send a free report on where the business is losing money.
Profitably and TrueProfit questions
At 5,000 orders a month, TrueProfit costs about $305/month: its $200 Enterprise plan plus $0.07 for every order over 3,500, per store. Profitably costs $79/month for up to 5,000 orders across every store, with Amazon, Xero, your bank and forecasting included. Compare plans on our pricing page.