SellerboardvsProfitably.
Sellerboard tracks your Amazon profit. Profitably runs your whole business: Amazon and Shopify in one P&L, every ad platform, your Xero books, your bank and a cash forecast.
Sellerboard tracks Amazon. Profitably runs the business.
- Profitably
- 1 plan
- Sellerboard
- 2 apps
One Profitably plan adds what Sellerboard leaves out: Meta, Google and TikTok ads, Xero, your bank, WooCommerce, and finance analysts who set it up. $79/month covers 5,000 orders across all of it.
Profitably
- Built for
- Shopify and Amazon brands that want finance, not just reporting.
- Best at
- One live P&L and cash view across every store, ad platform, Xero and your bank.
- Pricing
- Free to 100 orders a month, then from $79/month by order volume.
Sellerboard
- Built for
- Sellers who only sell on Amazon.
- Best at
- Amazon profit tracking.
- Pricing
- From $19/month per app. Amazon and Shopify are billed separately.
Side byside.
What each product covers, row by row. Sellerboard's side is checked against its own website.
| Feature | Profitably | Sellerboard |
|---|---|---|
| Profit | ||
| Profit on every order and product | Yes | Yes |
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Amazon profit report with costs you add |
| Repeat customers and lifetime value | Yes | Partly: Basic lifetime value report |
| Marketing | ||
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Partly: Amazon and Walmart ads only |
| Cash and planning | ||
| Connects to your accounting software | Yes: Xero | Partly: QuickBooks only, no Xero |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No: No bank connection |
| Cash flow forecast | Yes: 13 weeks ahead | Partly: Cash view of stock and VAT only |
| Data | ||
| Shopify | Yes | Partly: Separate app, billed separately |
| Amazon | Yes: North America and Europe | Yes |
| WooCommerce and eBay | Yes | Partly: eBay and Walmart, no WooCommerce |
| Service and AI | ||
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| Pricing | ||
| What the price is based on | Orders per month | Orders per month, per app |
| Starting price | Free up to 100 orders, then $79/month | $19/month for 3,000 orders |
| Free trial | 14 days | 1 month |
Sellerboard details checked against its public website in November 2026. Features and prices change. If something here is out of date, email contact@profitably.com and we will correct it.
Sources: Sellerboard, PPC, Shopify app listing, pricing, FAQ. Product names are trademarks of their respective owners.
WhereProfitablywins.
Sellerboard stops at Amazon profit. Profitably covers every channel, every ad platform, your books, your bank and your cash, in one plan.
- 01
Amazon and Shopify in one P&L
Shopify, Amazon, WooCommerce and eBay orders, fees and ad spend in one P&L, split by channel and country. No second app to pay for.
- 02
Every ad platform, not just Amazon
Meta, Google, TikTok and every other major ad platform sit beside Amazon Ads. Sellerboard reads Amazon and Walmart ads only.
- 03
Your books, your bank, your cash
Xero overheads, live bank balances and a 13-week cash forecast sit beside marketplace profit. Sellerboard has no Xero sync and no bank connection.
- 04
50+ integrations, new ones in 3 days
Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- 05
Finance analysts who set it up
Sellerboard is self-serve. Our analysts load your costs, check the numbers with you and send a free report on where the business is losing money.
Profitably and Sellerboard questions
No. Sellerboard reads ad spend from Amazon and Walmart only. Profitably reads Meta, Google, TikTok and every other major ad platform, so your P&L counts all of your marketing, not just your marketplace ads.