LifetimelyvsProfitably.
Lifetimely tells you what a customer is worth. Profitably tells you what the whole business keeps, across every channel, and how much cash is in the bank.
Over 4x cheaper than Lifetimely
- Profitably
- $79/mo
- Lifetimely
- $374/mo
At 5,000 orders a month with Amazon: Lifetimely's $299 plan plus its $75/month Amazon add-on. Published pricing, checked November 2026. Profitably's price includes every feature and integration.
Profitably
- Built for
- Shopify and Amazon brands that want finance, not just reporting.
- Best at
- One live P&L and cash view across every store, ad platform, Xero and your bank.
- Pricing
- Free to 100 orders a month, then from $79/month by order volume.
Lifetimely
- Built for
- Shopify brands focused on repeat customers.
- Best at
- Customer lifetime value and cohort reports.
- Pricing
- Free plan, then by monthly orders. Amazon costs extra.
Side byside.
What each product covers, row by row. Lifetimely's side is checked against its own website.
| Feature | Profitably | Lifetimely |
|---|---|---|
| Profit | ||
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Yes: Daily profit report with running costs |
| Repeat customers and lifetime value | Yes | Yes |
| Marketing | ||
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Cash and planning | ||
| Connects to your accounting software | Yes: Xero | Partly: QuickBooks expenses only, no Xero |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | Partly: Sales forecast only |
| Data | ||
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Partly: Costs $75/month extra |
| Subscription apps | Yes: Recharge, Skio and Juo | Partly: Recharge only |
| Warehouse and shipping costs (3PLs) | Yes: ShipBob, Mintsoft, Peoplevox | Yes |
| Reports in your currency | Yes: USD, GBP, EUR, CAD or AUD | Partly: Shown in your store's currency only |
| Several stores and brands in one account | Yes | Yes |
| Service and AI | ||
| Set up for you | Yes: We load your cost spreadsheets | No: You set it up yourself |
| Finance experts on your account | Yes: Free profit report in your trial | No |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: Profit Agent, works in Claude and ChatGPT |
| Pricing | ||
| What the price is based on | Orders per month | Monthly orders |
| Price at 5,000 orders a month | $79/month, everything included | $374/month with Amazon |
| Free trial | 14 days | 14 days |
Lifetimely details checked against its public website in November 2026. Features and prices change. If something here is out of date, email contact@profitably.com and we will correct it.
Sources: AMP pricing, pricing policy, integrations, Shopify App Store listing. Product names are trademarks of their respective owners.
WhereProfitablywins.
Customer value is one number. Profitably gives you the rest: the full P&L, your Xero books, your cash and a forecast, with Amazon included.
- 01
Cash, not just profit
Read-only bank balances and a 13-week cash forecast show when you can fund stock or more ad spend.
- 02
Your Xero books in the P&L
Profitably connects Xero, so the overheads your accountant books land in the same P&L as orders and ad spend.
- 03
Amazon included, by country
Amazon in North America and Europe, WooCommerce and eBay are included on every plan, and profit splits by country in five currencies.
- 04
50+ integrations, new ones in 3 days
Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- 05
Finance analysts who set it up
Our analysts load your costs, build your forecast and send a free report on where the business is losing money, inside your trial.


Profitably and Lifetimely questions
Lifetimely was acquired by AMP, and its marketing now lives on useamp.com. The Shopify app is listed as Lifetimely Profit Analytics.