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LifetimelyvsProfitably.

Lifetimely tells you what a customer is worth. Profitably tells you what the whole business keeps, across every channel, and how much cash is in the bank.

Over 4x cheaper than Lifetimely

Profitably
$79/mo
Lifetimely
$374/mo

At 5,000 orders a month with Amazon: Lifetimely's $299 plan plus its $75/month Amazon add-on. Published pricing, checked November 2026. Profitably's price includes every feature and integration.

Profitably

Built for
Shopify and Amazon brands that want finance, not just reporting.
Best at
One live P&L and cash view across every store, ad platform, Xero and your bank.
Pricing
Free to 100 orders a month, then from $79/month by order volume.

Lifetimely

Built for
Shopify brands focused on repeat customers.
Best at
Customer lifetime value and cohort reports.
Pricing
Free plan, then by monthly orders. Amazon costs extra.

Side byside.

What each product covers, row by row. Lifetimely's side is checked against its own website.

Profitably and Lifetimely compared feature by feature
FeatureProfitablyLifetimely
Profit
Full profit and loss, including overheadsYes: Rent, salaries, software, everythingYes: Daily profit report with running costs
Repeat customers and lifetime valueYesYes
Marketing
Ad platforms and other integrationsYes: 50+ integrations. New ones added in 3 daysYes
Cash and planning
Connects to your accounting softwareYes: XeroPartly: QuickBooks expenses only, no Xero
Connects to your bankYes: Live balances, read-only, in the US, UK and EuropeNo
Cash flow forecastYes: 13 weeks aheadNo
Budget and forecast, checked against actualsYesPartly: Sales forecast only
Data
ShopifyYesYes
AmazonYes: North America and EuropePartly: Costs $75/month extra
Subscription appsYes: Recharge, Skio and JuoPartly: Recharge only
Warehouse and shipping costs (3PLs)Yes: ShipBob, Mintsoft, PeoplevoxYes
Reports in your currencyYes: USD, GBP, EUR, CAD or AUDPartly: Shown in your store's currency only
Several stores and brands in one accountYesYes
Service and AI
Set up for youYes: We load your cost spreadsheetsNo: You set it up yourself
Finance experts on your accountYes: Free profit report in your trialNo
AI assistant for your numbersYes: Add-on, works in Slack and ClaudeYes: Profit Agent, works in Claude and ChatGPT
Pricing
What the price is based onOrders per monthMonthly orders
Price at 5,000 orders a month$79/month, everything included$374/month with Amazon
Free trial14 days14 days

Lifetimely details checked against its public website in November 2026. Features and prices change. If something here is out of date, email contact@profitably.com and we will correct it.

Sources: AMP pricing, pricing policy, integrations, Shopify App Store listing. Product names are trademarks of their respective owners.

WhereProfitablywins.

Customer value is one number. Profitably gives you the rest: the full P&L, your Xero books, your cash and a forecast, with Amazon included.

  1. 01

    Cash, not just profit

    Read-only bank balances and a 13-week cash forecast show when you can fund stock or more ad spend.

  2. 02

    Your Xero books in the P&L

    Profitably connects Xero, so the overheads your accountant books land in the same P&L as orders and ad spend.

  3. 03

    Amazon included, by country

    Amazon in North America and Europe, WooCommerce and eBay are included on every plan, and profit splits by country in five currencies.

  4. 04

    50+ integrations, new ones in 3 days

    Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.

  5. 05

    Finance analysts who set it up

    Our analysts load your costs, build your forecast and send a free report on where the business is losing money, inside your trial.

Epetome
Spacegoods
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Profitably and Lifetimely questions

Lifetimely was acquired by AMP, and its marketing now lives on useamp.com. The Shopify app is listed as Lifetimely Profit Analytics.

Seewhat'sactuallyyours.