TripleWhale vsProfitably.
Triple Whale tells you which ad got the sale. Profitably tells you what the business actually kept after every cost, and how much cash you'll have next quarter.
Nearly 3x cheaper than Triple Whale
- Profitably
- $79/mo
- Triple Whale
- $219+/mo
Triple Whale's cheapest paid plan, from $219/month on a 12-month contract and rising with your sales, against Profitably at 5,000 orders a month. Published pricing, checked November 2026.
Profitably
- Built for
- Shopify and Amazon brands that want finance, not just reporting.
- Best at
- One live P&L and cash view across every store, ad platform, Xero and your bank.
- Pricing
- Free to 100 orders a month, then from $79/month by order volume.
Triple Whale
- Built for
- Media buyers deciding where the next ad dollar goes.
- Best at
- Tracking which ads bring in sales.
- Pricing
- Free plan, then paid plans priced on your yearly sales, with a 12-month contract.
Side byside.
What each product covers, row by row. Triple Whale's side is checked against its own website.
| Feature | Profitably | Triple Whale |
|---|---|---|
| Profit | ||
| Full profit and loss, including overheads | Yes: Rent, salaries, software, everything | Partly: Only counts overheads you type in by hand |
| Repeat customers and lifetime value | Yes | Yes |
| Marketing | ||
| Ad platforms and other integrations | Yes: 50+ integrations. New ones added in 3 days | Yes |
| Cash and planning | ||
| Connects to your accounting software | Yes: Xero | No: Doesn't connect to Xero or QuickBooks |
| Connects to your bank | Yes: Live balances, read-only, in the US, UK and Europe | No |
| Cash flow forecast | Yes: 13 weeks ahead | No |
| Budget and forecast, checked against actuals | Yes | Partly: Sales forecasts only |
| Data | ||
| Shopify | Yes | Yes |
| Amazon | Yes: North America and Europe | Yes |
| WooCommerce and eBay | Yes | Partly: WooCommerce and BigCommerce |
| Several stores and brands in one account | Yes | Yes |
| Service and AI | ||
| Set up for you | Yes: We load your cost spreadsheets | Partly: You set it up. Help only on Enterprise |
| Finance experts on your account | Yes: Free profit report in your trial | No: Support team, no finance experts |
| AI assistant for your numbers | Yes: Add-on, works in Slack and Claude | Yes: Moby AI, charged by usage |
| Pricing | ||
| What the price is based on | Orders per month | Your yearly sales |
| Starting price | Free up to 100 orders, then $79/month | Free plan. Paid plans need a 12-month contract |
| Price at 5,000 orders a month | $79/month, everything included | From $219/month, 12-month contract |
Triple Whale details checked against its public website in November 2026. Features and prices change. If something here is out of date, email contact@profitably.com and we will correct it.
Sources: Triple Whale pricing, plans explained, profit and expenses, integrations, Shopify App Store listing. Product names are trademarks of their respective owners.
WhereProfitablywins.
Triple Whale answers a marketing question. Profitably answers the ones that decide whether the business grows: what you kept, what cash is coming and what you can afford.
- 01
A full P&L, not a profit dashboard
Profitably connects Xero, so rent, payroll and software sit in the same P&L as orders and ad spend, by product, channel and country.
- 02
Cash as well as profit
Read-only bank connections show today's balance, and a 13-week cash forecast shows when you can fund stock or more ad spend.
- 03
50+ integrations, new ones in 3 days
Shopify, Amazon, every major ad platform, Xero, your bank, subscription apps and shipping warehouses. Use something we don't connect yet? We add it in 3 days.
- 04
Finance analysts who set it up
Our analysts connect your data, load your cost spreadsheets and send a free report on where the business is losing money, all inside your trial.
- 05
Priced by orders, billed monthly
Plans run from $79/month by order volume, paid monthly or yearly, with every feature and unlimited users on every plan. No 12-month lock-in.
Profitably and Triple Whale questions
No. Triple Whale tracks which ad got each sale. Profitably is your finance platform: it takes your ad spend from every ad platform and shows what the business actually made after every cost, plus your cash and a 13-week forecast.